How to Use Business Meeting Comedy to Address Difficult Issues

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In a business meeting it's difficult to stand up in front of an audience of customers and acknowledge your company's product shortcomings.  Talk about a hot seat!  Being over-apologetic can shake the audience's confidence in your product and company.  On the other hand, playing down the problems can make you sound defensive and insensitive.

Third-party intervention can help. An outside expert to cooly analyze the issues. A facilitator to engage both parties.

Or you can short-circuit the process by addressing the problem...with humor!

When carmaker Chrysler was having serious quality issues a few years back their Sales VP knew he couldn't stand up in front of thousands of dealers and gloss things over. So he decided to use business meeting comedy to tackle the tough issues head on.

Take a look at how he stays fully in command by taking the hits from a Corporate Sidekicks character about his company's shortcomings...

The Sales VP's credibility actually got a boost by showing the courage to confront the "elephant in the room". Through humor he showed that at Chrysler, they're confident enough to take the hits and keep smiling!