Creating a Funny Video Sales Pitch Opener

Tweet

 

How do you come up with a custom video sales pitch...for an audience of one?

Harvey Grotsky, publisher of Corporate & Incentive Travel and other industry publications threw that challenge our way a few weeks ago. Harvey's a legend among hotel general managers and convention and visitor bureaus who advertise in his magazines. They all know Harvey and know his product...and that's the challenge.  Harvey needs to get face to face with his customers, but called on Corporate Sidekicks to create a fresh, funny opening to get the conversation started.

The solution - a quick video testimonial by "Bubba Rackrate", General Manager of the fabulous Chargemore Resort! It's funny, gets the key sales points on the table, creates a genial atmosphere and gives Harvey and his customer something different to talk about.

Now when Harvey calls on a customer he flips open his laptop and says, "I don't want to talk about how great our publications are. Just listen to what one satisfied customer has to say." Pretend you're one of Harvey's customers and take a look at the pitch....

He rolls the video...and the sales pitch takes care of itself!